Clothing stores like American Apparel

Why I'm quitting American Apparel

From first time we stepped through impeccably white doorways at an US attire near my college apartment in north park, I’ve had a conflicted, guilt-ridden love affair utilizing the spot. Not really much a store as a fashion playing field, American Apparel had an inside therefore gorgeous it made myself feel relatively drab, like perhaps I becamen’t also cool adequate to be considering its wares. Oh, the soft, simple sweat tops and leggings phoning from their particular hangers, a Technicolor bouquet of chance. The baffling clothes that reported become 14 types in a single — how they required an instructional video, in which a birdlike model demonstrated each dress-contorting strategy, a number of which did actually suggest that leaving one’s breast subjected was a hot new gown style. The endearing insistence that silver lamé was an appropriate material for a swimsuit.

As the son or daughter of two ex-hippie, union-proud moms and dads, I also appreciated United states Apparel’s political stances, which they hawked almost as enthusiastically as their hoodies. The “sweatshop-free” label is hard maybe not to support, and I nodded approvingly once I noticed T-shirts broadcasting progressive views on immigration plan and homosexual rights. But for recent years years, each time I’ve forked over my hard earned money for, state, a $30 skirt produced from just one lawn of product, we experienced a gnawing sense of regret — plus it’s not only because I’m broke. You see, up to recently, I had been preventing a deeper truth towards organization: From its commercials to its hiring policies to its CEO, every little thing about American Apparel is sexist, seedy and seriously offensive. So, around this few days, I’m stopping cool turkey — and I’m perhaps not the only person. Whilst the company grapples with credit issues, messy administration and bad P.R., United states Apparel appears, the very first time, in danger of losing sight of style.


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